Tesco has announced significant advancements in its retail media offerings, emphasizing a strategic push to enhance advertiser capabilities.
- The introduction of video advertising on Tesco’s website and app offers brands new avenues to engage consumers with short-form content.
- Expanded in-store advertising options now include store wrap advertising at up to 50 locations, increasing brand visibility.
- A new insights portal and measurement framework have been launched to provide more personalized and impactful retail media campaigns.
- These developments reflect Tesco’s commitment to setting new industry standards in retail media measurement and ad effectiveness.
Tesco has made significant strides in the retail media sector by launching new video and store wrap advertising options. Brands can now leverage Tesco’s website and app to deploy short-form video advertisements, marking a new era of digital engagement. This strategic development aims to provide advertisers with innovative tools to captivate the audience in a dynamic retail setting.
In a move to enhance in-store visibility, Tesco has expanded its advertising capabilities to include store wraps at up to 50 locations. This offers brands an expansive platform to showcase their products vividly. For instance, the London Wembley store was wrapped in promotional materials for Pepsi, Doritos, and Walkers during the Champions League final.
Further advancing its retail media capabilities, Tesco unveiled a new insights portal. This portal, along with a comprehensive measurement framework, is designed to enable brands and agencies to deliver more personalized advertisements. By collaborating with advertisers, agencies, and industry bodies, Tesco aims to establish a new benchmark for retail media campaign measurement.
These updates are complemented by Tesco’s widened partnership with The Trade Desk, which grants brands access to anonymized Clubcard data. This partnership enhances advertisers’ control over their campaigns and optimizes ad reach and impact.
According to Tesco Media managing director Tash Whitmey, the retailer is harnessing smart insights from its growing Clubcard base to build refined audiences. This precision at scale allows for immersive omnichannel brand activations that elevate customer experiences and drive business growth.
Tesco is pioneering the retail media landscape with innovative advertising solutions and industry-standard measurements.
