Tesco is gauging employee holiday spirit with an online survey, stirring debate.
- Shoppers are asked how festive staff appear, sparking mixed reactions online.
- The survey is part of Tesco’s broader Christmas preparations involving expanded deliveries.
- Some social media users express sympathy for employees judged on their festive spirit in November.
- Tesco launched Clubcard promotions to assist customers amidst financial challenges.
In an intriguing move, Tesco has initiated an online survey asking customers to assess the festive cheer of its employees. This assessment tool is part of the supermarket’s greater strategy to enhance customer experience during the holiday season. Feedback from shoppers highlights varying opinions, with a noteworthy post on social media platform X, formerly known as Twitter, bringing attention to the survey’s timing and purpose.
One specific comment from a user on X stated: “Filled in a survey about Tesco Old Kent Road – feel sorry for the staff being measured on their ‘festive spirit’ and it’s still November.” This sentiment was echoed by another user who remarked, “Festive spirit should come naturally and not be forced.” These posts indicate a broader conversation questioning the expectation placed on employees during the festive period.
The survey also requests feedback on the store’s overall festive appearance and feeling. This effort is in line with Tesco’s longstanding practice of seeking customer input as part of its seasonal review. Recently, the retailer has ramped up Christmas-related activities, including increasing delivery slots in October to accommodate heightened demand.
Furthermore, Tesco introduced the ‘Christmas Countdown’ initiative, providing Clubcard users with opportunities to earn promotions and discounts by completing spending challenges. Last year, a similar effort encouraged Clubcard members to win their Christmas shopping, aimed at supporting shoppers amid the cost-of-living crisis.
While the survey and its implications on employees have raised some eyebrows, Tesco has not yet commented on the initiative’s reception or further plans.
Tesco’s festive survey reveals diverse public opinion on measuring employee cheer during the holiday season.
