Tesco’s ‘Carrots for Rudolph’ initiative sees significant growth this year, reaching 2,880 stores across the UK.
- The supermarket has more than tripled the number of participating stores, now including Express outlets for the first time.
- An estimated 175 tonnes of carrots will be distributed, with nearly half of UK households partaking in the tradition.
- Free carrots can be collected at designated stands in participating stores until Christmas Eve.
- Tesco is simultaneously reducing prices for Christmas dinners, making festive meals more affordable.
Tesco’s ‘Carrots for Rudolph’ initiative marks a significant expansion this holiday season, as the number of stores participating has more than tripled from previous years. Shoppers across the UK can now find these carrots at 2,880 locations, including the newly added Express stores, ensuring wider accessibility for the festive tradition.
This expanding reach is timely given that nearly half of British households continue the tradition of leaving a carrot out for Santa’s reindeer on Christmas Eve. With the addition of more stores, Tesco plans to distribute around 175 tonnes of carrots this season, a move that underscores the popularity and enduring nature of this practice.
In order to facilitate this, shoppers are invited to pick up a free carrot from designated stands at the front of all participating stores. These stands will be accessible until Christmas Eve, allowing for a convenient and festive shopping experience.
Furthermore, Tesco is enhancing the holiday spirit by reducing prices on traditional Christmas dinners. These price cuts include a significant reduction on small, fresh turkeys, which are available for as little as £3 per kilo with a Clubcard. The initiative allows a family of six to enjoy Christmas dinner for approximately £1.84 per person, a notable decrease from previous years.
The dual actions of giving away carrots and lowering meal costs reflect Tesco’s commitment to making Christmas more affordable and enjoyable for everyone.
Tesco’s initiatives this Christmas highlight an effort to enhance festive traditions while ensuring affordability for all.
