The Body Shop is relocating its head office to Brighton, marking a significant cultural reset under new ownership.
- The move consolidates operations from Littlehampton and London into one central location for the first time in decades.
- Brighton was chosen for its alignment with The Body Shop’s values of diversity, creativity, and innovation.
- The new location at Plus X Innovation hub provides space for expansion and job creation in Brighton.
- The transition follows the company’s recent rescue from administration and strategic leadership changes.
The Body Shop’s decision to relocate its head office to Brighton is seen as a pivotal move in reshaping its corporate culture. This transition serves as a strategic step under new ownership, emphasizing a shift towards innovation and collaboration.
For the first time in many years, the head office functions, which were previously scattered across Littlehampton and London, will be unified under one roof. This consolidation aims to streamline operations and foster a cohesive work environment.
Brighton holds historical significance for The Body Shop, as it was the location of its first store in 1976. The city is known for embracing diversity and creativity, which resonates with the brand’s core values. As CEO Charles Denton stated, returning to Brighton aligns with their foundational values, offering an environment that celebrates new ways of thinking.
The new head office will be located at the Plus X Innovation hub, described as an ecosystem focused on driving positive global change. This setting not only aligns with The Body Shop’s mission but also provides ample opportunity for growth, with the option to expand the office space as the workforce increases.
This strategic relocation comes on the heels of The Body Shop’s rescue from administration, a critical juncture that saw a consortium led by cosmetics tycoon Mike Jatania acquiring the company. With 133 stores remaining open, this move is part of a broader effort to revitalize the brand under the leadership of a former Molton Brown executive.
This relocation to Brighton symbolizes The Body Shop’s commitment to innovation and cultural realignment.
