Toy retailer The Entertainer has lightheartedly ridiculed John Lewis’s price match efforts on social media.
- The Entertainer posted a humorous tweet questioning John Lewis’s ability to match its prices.
- On social media, The Entertainer highlighted John Lewis selling a toy at a higher price than theirs.
- John Lewis has relaunched its ‘Never Knowingly Undersold’ pledge with advanced technology.
- The relaunch utilized Quicklizard AI to enhance John Lewis’s price matching capabilities.
Toy retailer The Entertainer has taken a playful approach on social media, mocking John Lewis’s renewed efforts to match its prices. The post in question shared an image of the Disney Wish Asha of Rosas Doll and Travel Pack, priced at £6 by The Entertainer, in contrast to John Lewis’s pricing of £9.60. The message humorously queried: ‘Apparently some guy called John thinks he can match our prices?’ alongside the cheeky emoji, 😜.
The Entertainer’s post refers to John Lewis’s recent efforts to reinvigorate its long-standing ‘Never Knowingly Undersold’ promise, which was reintroduced by John Lewis boss Peter Ruis after a hiatus of two years. This pledge, originally abandoned due to its impracticality, relied on manual processes such as spreadsheets and physical price checks, which posed significant logistical challenges.
In its revised form, the pledge now incorporates cutting-edge technology, in particular a multi-million pound deal with Quicklizard to implement AI systems aimed at improving the accuracy and efficiency of their price matching. This strategic move has seemingly resonated well with customers, as reflected by a reported increase of 55,000 additional organic visits to the John Lewis website daily since the relaunch.
Peter Ruis commented on the relaunch’s success, stating that the company has witnessed phenomenal customer engagement and traffic across various channels, beyond traditionally impacted areas like their own-brand bedding and nursery categories. The relaunch has therefore proven to be a broad-spectrum enhancement to John Lewis’s retail operations.
The Entertainer’s cheeky social media post highlights ongoing competitive dynamics in retail pricing strategies.
