Gymshark is set to expand its physical presence with four new stores opening in the next 12 months.
- The brand is launching a pop-up store in Bicester Village, operating from next month until January.
- In early 2025, Gymshark’s third permanent store in London will open at Westfield White City.
- Amsterdam will see its first Gymshark store in mainland Europe on the bustling Kalverstraat this spring.
- A new 7,500 sq ft location at Manchester’s Trafford Centre will feature exclusive products.
Gymshark, a well-known gymwear brand, is gearing up to significantly increase its physical retail footprint by opening four new stores over the next year. This initiative aligns with its omnichannel strategy commitment, aiming to bring the in-real-life Gymshark experience to a broader audience. With the plan spanning key international locations, the brand is positioning itself in the bustling cities known for their strong fitness communities.
Commencing this expansion, a pop-up store in Bicester Village will be operational starting next month and will continue through January. This temporary location primes the market for the more permanent installations to follow. Early 2025 marks the opening of Gymshark’s third permanent site in London at Westfield White City, following the success of prior inaugurations at Westfield Stratford City in July and Regent Street in October 2022.
The company is set to make a major leap into the European market with the opening of its first mainland Europe store in Amsterdam. Located on the prime shopping street Kalverstraat, the 10,000 sq ft store will be a significant milestone, mirroring the impressive features found at its London counterpart in Westfield White City.
Next summer, Gymshark will further strengthen its presence in the UK by launching a new store at Manchester’s Trafford Centre. This 7,500 sq ft retail space will not only carry the brand’s core range but will also offer products exclusive to this location, adding a unique element to this strategic expansion.
These ambitious plans come on the heels of another significant opening this month at Dubai Mall, underscoring Gymshark’s intent to aggressively expand its global reach. The brand’s cumulative total will reach seven stores by next summer, illustrating its swift growth and tactical entry into thriving retail markets.
Gymshark’s strategic expansion endeavors demonstrate its robust commitment to enhancing its omnichannel presence and reaching more fitness enthusiasts worldwide.
