The Very Group has launched the Very Media Group, a new retail media proposition, in collaboration with independent operator SMG. This move follows a 12-year partnership aimed at enhancing brand connectivity through advanced technology.
- By leveraging advanced technology from partners, the initiative aims to enhance brand connectivity with consumers.
- The integration with Criteo’s platform allows brands to access the digital shelf, optimizing campaign strategies.
- Very Media Group enhances campaign development for brands across digital platforms and social media.
- Executives from both companies expressed enthusiasm over the innovative collaboration, emphasizing its impact on retail media.
In a significant development, The Very Group has unveiled the Very Media Group, marking a strategic evolution in its retail media proposition through collaboration with independent operator SMG. This innovative initiative builds on a longstanding 12-year partnership, with a focus on integrating cutting-edge technologies to strengthen consumer engagement and brand visibility.
The integration of Criteo’s commercial media platform plays a pivotal role in this endeavor. Brands now have the capability to seamlessly access The Very Group’s expansive digital shelf, meticulously curating campaigns to attract the target consumer demographics. This strategic move is anticipated to drive substantial sales growth for the brand partners.
Very Media Group also introduces a collaborative approach to campaign concept development. Brands are empowered to refine their marketing strategies by targeting audiences more effectively across various online channels and social media platforms.
Jessica Myers, the chief customer officer at The Very Group, emphasized the potential of the Very Media Group, noting that it combines extensive in-house retail media expertise with one of the largest data assets in UK retail. She highlighted the partnership’s ability to furnish brands with unprecedented insights, transforming media planning and strategic execution.
Sam Knights, CEO of SMG, expressed enthusiasm at partnering with The Very Group, acknowledging the richness of the consumer data and diverse brand offerings involved. His comments underscore the partnership’s potential to revolutionize campaign effectiveness through tailored planning and performance measurement via Plan-Apps.
The Very Media Group is poised to transform the retail media landscape through innovative strategies and collaborative partnerships.
