TikTok Shop is revising its commission fees for UK sellers, increasing them from 5% to 9% starting 2 September.
- The platform aims to evolve into the “marketplace of the future” by focusing on live commerce and shoppable content.
- A new “seller missions” program will provide opportunities for sellers to reduce fees by meeting specific video content targets.
- The introduction of a co-funded free shipping model on 4 September will encourage higher conversion rates by splitting shipping costs.
- TikTok Shop remains committed to being competitive in the market despite the fee changes.
TikTok Shop, the social media platform’s e-commerce arm, is set to increase commission fees for UK sellers from 5% to 9% beginning on 2 September. This decision is part of a broader strategy to transform the platform into what it terms the “marketplace of the future,” emphasizing the importance of live commerce and shoppable content.
To support this transition, TikTok Shop will introduce a “seller missions” initiative that allows sellers to lower their fees by achieving a set number of live or shoppable video goals. This program also encourages partnerships between sellers and popular creators on the app, facilitating wider audience engagement and potentially boosting sales through enhanced video content creation.
Furthermore, TikTok Shop is rolling out a co-funded free shipping model starting 4 September. This initiative aims to boost order conversions by offering more products with free shipping, with costs shared between TikTok and the sellers. This change is expected to make purchasing more attractive to customers and expand the range of shoppable items.
Despite the increase in commission fees, TikTok assures its fees will remain among the most attractive in the market. According to Jan Wilk, head of operations at TikTok Shop UK, these changes will enable further investment in better operations and services, helping sellers succeed in this evolving digital marketplace. “We strive to provide the best possible experience for our sellers and buyers,” he stated, expressing confidence that the new initiatives will drive content creation and sales.
TikTok Shop’s strategic adjustments seek to redefine its competitive edge while enhancing seller and buyer experiences.
