M&S and Tom Kerridge have teamed up to launch an exciting new Gastropub range, marking a fresh chapter in their collaboration.
- Available both in M&S Foodhalls and on Ocado, the range is set to transform the supermarket’s existing offerings with 25 recipe upgrades and 20 new lines.
- This launch coincides with the 20th anniversary of M&S’ Gastropub range, highlighted by a comprehensive media campaign across multiple channels.
- A unique addition to M&S Food’s marketing is the introduction of the ‘Proper Taste Pub Quiz’ podcast, co-hosted by Tom Kerridge.
- The initiative showcases Kerridge’s culinary creativity, blending high-quality ingredients for home dining experiences.
The collaboration between M&S and Tom Kerridge marks a significant expansion of the supermarket’s culinary offerings, presenting a refreshed Gastropub range available in M&S Foodhalls and on Ocado. The line-up features 25 upgraded recipes and 20 entirely new items, each crafted to elevate home dining with chef-quality meals.
In celebration of the 20th anniversary of M&S’ Gastropub range, the brand is launching an extensive campaign across television, video on demand, press, radio, and digital platforms. This campaign is strategically scheduled to air on major channels like Channel 4, ITV, and Sky, capitalizing on popular programs to reach a wide audience. This initiative aims to underscore how Tom Kerridge’s culinary expertise brings a new dimension to the supermarket’s offerings, promising an exceptional dining experience at home.
M&S Food is also innovating its engagement strategy by venturing into the podcasting realm. The new ‘Proper Taste Pub Quiz’ podcast, co-hosted by Tom Kerridge and TV personality Chris Stark, aims to entertain and engage listeners with weekly celebrity guests. This podcast not only adds a new layer to M&S’ brand experience but also connects with food enthusiasts through a modern medium.
The meticulous development of the new Gastropub dishes reflects a rigorous process where Kerridge, alongside M&S chefs and suppliers, tested over 160 pie recipes to finalize their selections. This effort exemplifies a shared commitment to quality and innovation that M&S and Kerridge strive to deliver to consumers.
Tom Kerridge emphasizes the inspiration drawn from across the UK, incorporating local gems into the range. His focus on combining comforting classics with modern twists seeks to offer consumers an authentic taste of gastropub dining right from their kitchens.
The collaboration between M&S and Tom Kerridge has redefined home dining, offering culinary excellence through innovative partnerships.
