John Lewis reveals impactful shopping trends for 2024, shaped by weather, fashion, and technology.
- Persistent damp weather increased demand for dehumidifiers, marking a 22% sales rise.
- The Oura Ring emerged as a leading tech accessory, being the most popular ring sold.
- Fashion saw shifts with cut-out swimsuits and barrel leg jeans, the latter seeing a 60% search increase.
- Home goods like quilted throws and silk bedding soared in popularity, influenced by TV media.
The damp climate of the UK had a notable impact on retail trends at John Lewis in 2024. With relentless rain, dehumidifiers became essential for many households, resulting in a significant 22% surge in sales. This indicates a consumer shift towards products that mitigate weather-related discomfort.
In consumer electronics, the Oura Ring made a statement as the ‘ultimate status symbol’ of the year. Half of the rings sold at John Lewis were Oura Rings, establishing it as the top tech product of 2024. This trend highlights a growing interest in health-focused wearable technology.
Fashion preferences underwent noticeable changes, as demonstrated by the popularity of cut-out swimsuits and barrel leg jeans. Barrel leg jeans, influenced by the TV adaptation of Jilly Cooper’s Rivals, saw a 60% increase in online searches. Meanwhile, traditional small bags saw a decline, making way for these emerging trends.
Home décor also experienced shifts, with consumers gravitating towards luxury and comfort. Quilted throws and silk bedding saw a 30% increase in sales, partly credited to the influence of television. Similarly, curtain tiebacks surged by 108% as people sought aesthetic enhancements in their living spaces.
Beauty trends were equally dynamic, with SPF50 creams rising in popularity over SPF30 as awareness of skin health grew. Additionally, beauty products like hair masks, oils, and glosses experienced a spike, with John Lewis reporting strong demand for these items. The brand noted the launch of Sol de Janeiro’s Bum Bum cream as a standout success story in their beauty section.
John Lewis’s 2024 report underlines the profound impact of environmental and cultural shifts on consumer behavior.
