Trailberg is stepping into Manchester’s bustling retail scene.
- The brand specializes in outdoor sportswear for mountain running.
- It has signed a five-year lease for a store at Manchester Arndale.
- Manchester Arndale welcomed several prominent brands in 2023.
- The shopping center continues to be a prime retail destination.
Trailberg, a notable British men’s outdoorwear brand known for its specialized focus on outdoor sportswear tailored for mountain running, is making a significant move by opening its first permanent store this summer. The strategic location chosen for this debut is the vastly popular Manchester Arndale shopping centre, a hub known for its high footfall and broad appeal.
This new outlet, occupying 1,300 square feet of retail space, marks a pivotal step for Trailberg. By securing a five-year lease, the brand is signaling its long-term commitment to establishing a strong physical presence in a competitive market. The space Trailberg will now occupy was previously held by sportswear brand Cruyff, indicating a continuous demand for premium sportswear in this location.
Manchester Arndale is a dynamic retail environment, noted for drawing immense volumes of shoppers. With a footfall of 46 million visitors recorded in 2023, it is one of the leading shopping destinations in the region. Recent additions to its retail mix—such as footwear retailer Dune and fashion brand French Connection—underscore its status as a vibrant commercial hub.
The shopping center is not standing still; it is part of a broader retail revitalization narrative. For instance, earlier this year, New Look identified Arndale as a core beneficiary of a £3.3m improvement strategy aimed at enhancing store experiences across Greater Manchester. Similarly, Lounge Underwear has earmarked Arndale for its expansion plans, demonstrating the mall’s continued allure for growing brands.
Steve Gray, head of European retail asset management at Global Mutual, emphasizes the importance of having a diverse array of brands to maintain the center’s appeal. He notes, “Having a strong mix of brands is vital to maintaining a popular retail destination. Not only does it help to attract strong footfall, but it also encourages interest from both international and local brands keen to benefit from the centre’s reputation as the go-to shopping destination for the North West.”
Trailberg’s entry into Manchester Arndale marks a promising development for the brand and enhances the retail landscape of the center.
