Arket, part of the H&M Group, is known for its sophisticated Scandi style and expansion into new international markets.
- Founded in 2017, Arket offers minimalist fashion and homeware and is expanding into Ireland soon.
- Ella Soccorsi, head of design and creative, emphasizes mentorship and quality footwear as key components of Arket’s success.
- Arket operates 33 stores in 16 countries, soon including a location in Dublin, known for its Nordic-inspired cafes.
- The brand collaborates with various industries to maintain its unique identity amidst a converging market landscape.
Arket, a member of the H&M Group, has carved a niche for itself with its unique and sophisticated approach to the Scandi style. Known as the ‘younger sister’ of H&M, Arket has expanded its reach to various international markets by promoting minimalist fashion and lifestyle products. Founded in 2017, it prides itself on offering clean, streamlined designs and timeless homeware pieces.
The brand operates 33 stores across 16 countries and has a significant online presence in 31 markets. Its physical stores maintain a minimalist aesthetic, featuring white-and-grey interiors and Nordic-inspired cafes. These cafes serve a variety of traditional Swedish delicacies such as open sandwiches and pastries, enhancing the cultural experience of shopping at Arket.
As it prepares to enter the Irish market with a new store in Dublin, Arket plans to debut its autumn/winter 24 collection, showcasing chunky wool knitwear, nylon parkas, and versatile waistcoats, all designed for optimal layering during the colder months.
Ella Soccorsi, the Stockholm-based head of design and creative at Arket, discusses her role in guiding the brand’s vision and her reliance on mentorship for professional growth. Soccorsi highlights the need to balance client demands while remaining true to Arket’s brand DNA, which revolves around delivering high-quality, accessible products that stand the test of time.
In her work, Soccorsi utilizes various tools and techniques, such as post-its and digital apps, to organize thoughts and hone creative ideas. She also takes inspiration from renowned industry figures and her immediate design team, emphasizing collaboration as a means to sustain creativity and innovation.
Navigating the fashion industry’s challenges, Arket remains committed to maintaining its unique identity amidst a landscape where many brands appear increasingly similar. Collaborations with companies like Mr. Porter and interior magazine Apartamento, along with artists such as Takashi Tsushima, provide Arket with diverse inspiration and opportunities to merge fashion with other creative fields.
Arket continues to thrive by staying true to its Scandi roots while exploring new markets and collaborations.
