This season, the Christmas campaign from Very is back and it’s filled with the flamingos that charmed so many before.
- The campaign was shown to boost customer interest by 22%.
- Collaborating with ITV, Very aims to assist customers in holiday planning.
- New strands of the campaign include a focus on toy sales and party outfits under ‘Haus of Flamingo’.
- Very emphasizes consistency in branding to strengthen its market position.
Very’s flamingo-themed Christmas campaign has returned, aiming to charm audiences once again after its previous success. The decision to revive this theme is backed by its effectiveness; last year’s campaign significantly increased customer interest and engagement by 22%.
By partnering with ITV, Very seeks to address common Christmas dilemmas that many shoppers face, offering creative solutions. This collaboration aims to engage a wider audience and provide practical holiday advice through a celebrity-led approach.
The campaign is also diversifying its reach by launching new segments. The introduction of a toys campaign is strategically timed to encourage early festive shopping, underlining the excitement of the holiday season.
Another element of their strategy is the ‘Haus of Flamingo’ platform, which highlights their range of partywear. This move is designed to capitalize on the demand for fashionable and unique holiday attire.
Jessica Myers, the chief customer officer at Very, expressed that building a consistent brand image is central to their strategic plans. She stated, “Consistency is key,” and noted significant improvements in brand attributes and customer considerations since adopting this approach.
Very’s campaign underscores the importance of consistency and creativity in maintaining customer engagement.
