Victoria’s Secret is set to introduce a new store concept at Glasgow Fort, slated for an autumn 2024 launch. This development marks the brand’s second standalone store in Scotland and the first to feature its latest retail concept.
- The 5,620 sq ft store is among 24 new leases signed at the popular retail park, which has seen record footfall.
- The store will showcase Victoria’s Secret’s commitment to creating inviting and inclusive shopping experiences.
- Victoria’s Secret’s venture in Glasgow aligns with a broader strategic plan to expand its presence in Scotland.
- The joint venture between L Brands and Next oversees operations, including this new store, part of 18 standalone outlets in the UK.
Victoria’s Secret will introduce a pioneering store concept at Glasgow Fort, with its opening planned for autumn 2024. This store will be the brand’s second standalone location in Scotland and the first to implement their latest innovative retail approach. The specifics regarding the store’s new features are expected to be disclosed closer to its opening date.
Spanning 5,620 square feet, the new Glasgow Fort store joins a robust lineup of 24 new store leases within the retail park over the past year. Other notable openings have included global brands like Mango, Primark, Adidas, and Zara, the latter having launched its largest Scottish store just months prior. Glasgow Fort’s attraction as a retail destination is highlighted by its peak visitor numbers, reaching 16 million in 2023.
The upcoming store embodies Victoria’s Secret’s mission to offer more inviting and inclusive spaces. As stated by Daniel Cook, the head of retail for the brand, “Growth in Scotland is a key part of our retail plan therefore we are thrilled to be joining the portfolio in Glasgow Fort with our latest store design.” This strategic move supports the company’s overarching objective of empowering and uplifting women globally.
This expansion is part of a joint venture established in 2020 between Victoria’s Secret’s parent company, L Brands, and the retail giant Next. This partnership manages all Victoria’s Secret locations across the UK and Ireland, which now includes 18 standalone stores and numerous shop-in-shop setups within Next outlets.
Victoria’s Secret’s new store in Glasgow Fort marks a strategic expansion of its global retail footprint, aligning with its broader objectives of growth and innovation.
