Virgin Wines has entered into a strategic partnership with the online grocery service Ocado, enabling an exclusive selection of wines to reach more consumers.
- This collaboration grants Ocado customers access to select Virgin Wines bottles, previously available only to Virgin Wines’ own clientele and in multi-bottle cases.
- For the first time, wines will be sold as individual units, a departure from the company’s typical sales model focused on packages.
- Virgin Wines CEO highlights the unique opportunity to reach both wine connoisseurs and newcomers exploring new flavors.
- Ocado representatives express enthusiasm about offering new varietals without the limitations of physical shelf space.
Virgin Wines has announced a new strategic partnership with Ocado, a leading online grocery platform. Through this collaboration, Ocado customers now have access to an exclusive collection of 50 wines from the Virgin Wines portfolio. This move marks a significant change as these wines were previously only available in multi-bottle cases or directly to Virgin Wines customers.
The partnership allows for individual bottle purchases, introducing a new level of convenience and choice for wine enthusiasts who shop at Ocado. This expansion into Ocado’s offerings aligns with the growing trend of consumers seeking more specialized and varied options in their wine selections for regular grocery shopping.
Jay Wright, CEO of Virgin Wines, has expressed confidence in this partnership, emphasizing the brand’s established relationships with independent winemakers worldwide. Wright stated, “Our team works closely with them to create a unique range that is constantly evolving to meet the varying needs of different consumers.” He believes the selection will appeal to both seasoned wine enthusiasts and those eager to discover new options.
Vanessa Pearson, Ocado’s trading manager for beers, spirits, and wines, shared her excitement about the expanded offerings. She pointed out that Ocado customers value the convenience of adding wine to their weekly shopping and enjoy exploring new wine styles and regions. Pearson noted that Ocado’s online model allows them to quickly adapt to trends and changing tastes, offering a broader range than traditional supermarkets limited by shelf space constraints.
This strategic alliance between Virgin Wines and Ocado opens new avenues for wine distribution, enhancing consumer choice and convenience.
