In a strategic move, Waitrose is launching its first lunchtime meal deal, enhancing its food-to-go offerings.
- The £5 meal deal will be available from 30 August, offering a main, side, and a drink.
- Waitrose’s meal deal includes options like sandwiches, sushi, salad, and drinks such as juices and smoothies.
- This introduction follows recent expansions by Asda and Sainsbury’s in the food-to-go sector.
- Waitrose will also begin stocking frozen products from Italian brand Zizzi from 11 September.
In a strategic move to enhance its food-to-go offerings, Waitrose is launching its first lunchtime meal deal starting 30 August. For £5, customers can select a main, side, and a drink. The selection includes a variety of options such as sandwiches, sushi, salads, wraps, fruit, cereal bars, juices, and smoothies. These additions aim to provide a convenient, high-quality, and value-focused choice for lunchtime shoppers.
Waitrose’s food-to-go buyer, Jennifer Moscardini, expressed enthusiasm about the launch. “We’re really excited to be launching this meal deal within our food-to-go range.” Their intention is to cater to customers who visit stores specifically to purchase a lunch option, ensuring they receive a satisfying and cost-effective meal.
The launch of this meal deal closely follows the trends seen in other UK supermarkets, where brands like Asda and Sainsbury’s have expanded their own food-to-go offerings in recent months. Sainsbury’s introduced a premium ‘Kitchen Deli’ range in 100 stores, featuring options like wraps, sandwiches, salads, and ready meals. Concurrently, Asda has been trialing its ‘Asda Food Hub’, which boasts an expanded selection of sandwiches, wraps, salads, and snacks in select locations. These shifts indicate increased competition and innovation within the sector, pushing brands to continuously adapt and refine their lunchtime offerings.
In addition to the meal deal, Waitrose is poised to enhance its in-store selection by stocking frozen products from the Italian brand Zizzi from 11 September. The range will feature popular items such as Casareccia Pollo Piccante, Chorizo Carbonara, and garlic bread, available in approximately 250 UK stores. This move represents a strategic effort to diversify and enrich the food options available to their clientele.
Waitrose’s new meal deal marks a notable step in their strategy to expand their food-to-go range and compete in a dynamic market.
