Waitrose has released the initial segment of its 2024 Christmas advertisement, featuring a mystery theme with an all-star cast.
- The ad, a two-part series named ‘Sweet Suspicion, A Waitrose Mystery’, showcases prominent actors and a missing dessert puzzle.
- Directed by Lucy Forbes, it includes talent like Matthew Macfadyen, Joe Wilkinson, and Rakhee Thakrar.
- The storyline revolves around a family’s Christmas day, highlighted by the disappearance of a Red Velvet Bauble Dessert.
- Waitrose’s campaign involves in-store activities, social media, and collaborations with ITV and The Times.
Waitrose has unveiled the first installment of its 2024 Christmas advertisement, captivating audiences with a unique ‘whodunnit’ theme. The initial 90-second segment, part of a two-part series titled ‘Sweet Suspicion, A Waitrose Mystery’, was released on November 5, captivating viewers with its intriguing storyline and star-studded cast.
The advert features notable actors such as Matthew Macfadyen, known for his role in ‘Succession’, comedian Joe Wilkinson from ‘Afterlife’, Rakhee Thakrar of ‘Sex Education’, Sian Clifford from ‘Fleabag’, Dustin Demri-Burns of ‘Slow Horses’, and Eryl Maynard from ‘Agatha Christie’s Miss Marple’. These renowned talents bring life to a family setting, embroiled in a festive mystery.
Directed by Lucy Forbes, known for her work on ‘Eric’ and ‘This is Going to Hurt’, the advertisement captures the essence of a holiday mystery. The narrative centers around a family’s preparation for Christmas day, which takes a surprising turn when they discover that the No.1 Waitrose Red Velvet Bauble Dessert has mysteriously vanished.
Matthew Macfadyen takes on the role of an amateur detective, embarking on a humorous and engaging quest to solve the mystery of the missing dessert. This light-hearted approach adds an element of fun and intrigue, encouraging viewers to speculate on the identity of the dessert thief.
Not just the mystery, but the culinary delights play a starring role; featured foods include a melting Reuben Rarebit, Brown Butter Mince Pies with Cognac, and a Treacle Glazed Turkey Crown, enticing viewers with the quality of festive offerings.
A second 60-second segment is set to conclude the mystery, revealing the dessert thief to audiences across the nation. This structured release keeps viewers engaged and eager for the resolution of the mystery.
The wider campaign extends beyond the screen, with in-store activities involving staff donning ‘suspect’ t-shirts and partnerships with media outlets like ITV and The Times, further immersing the audience in the unfolding mystery. There is even a physical evidence board setup at London Kings Cross Station, enhancing the interactive experience.
This novel advertising approach reflects Waitrose’s aim to engage customers through storytelling, showcasing their festive range while adding a playful twist to the season.
The engaging Waitrose ‘whodunnit’ campaign highlights both their festive offerings and innovative marketing approach in 2024.
