Waitrose’s Christmas ad campaign comes to a captivating conclusion, unveiling the dessert thief.
- The campaign, viewed millions of times, kept audiences guessing with a series of polls.
- Fans suspected Fig the Cat, Gamma, and May, but Steve was revealed as the culprit.
- The mystery unfolds as the detective, played by Matthew Macfadyen, solves the case.
- Social media buzzed with theories and engagement, highlighting the campaign’s success.
Waitrose’s much-anticipated Christmas advertisement has reached its impressive conclusion, revealing the unexpected dessert thief. The campaign, which is part of Waitrose’s largest Christmas drive yet, has captured the attention of viewers across various platforms including social media, television, and digital channels, amassing over 150 million views. Audiences were invited to engage by casting their votes on Waitrose’s website and social channels, speculating about who among the star-studded lineup was the thief.
According to the polls, Fig the Cat was considered the main suspect by 18% of participants, with Gamma and May closely following at 17% and 15% respectively. Meanwhile, Steve, with only 8% of the votes, appeared to be the least likely suspect. However, the second segment of the engaging advertisement dispelled all previous notions by unveiling that it was indeed Steve who had stealthily taken the No.1 Waitrose Red Velvet Bauble Dessert.
The narrative was skillfully crafted by Saatchi & Saatchi, featuring the detective character played by renowned actor Matthew Macfadyen. In an engaging twist, the detective uncovers Steve’s actions—hiding the dessert in the gingerbread house before savoring it in the garden shed. The climax of the narrative aligns with the airing of popular television shows, providing a synchrony that added to the audience’s entertainment.
The intricate details of social engagement were prominent as audiences on social media shared their own theories and predictions. Nathan Ansell, Waitrose’s customer director, remarked on the extensive involvement and excitement generated by the campaign, noting the enthusiasm both in-store and online. “The last few weeks have been filled with suspicion, guessing and alibis,” said Ansell. This creative campaign has demonstrated the power of storytelling in driving consumer engagement.
Waitrose’s innovative campaign successfully captivated its audience, bringing festive mystery and engagement together.
