White Stuff strengthens its collaboration with Marks & Spencer by launching in 10 more stores across the UK, meeting growing demand.
- The expansion will bring the presence of White Stuff in a total of 20 M&S stores by the end of the year.
- Locations such as Southampton, Watford and Sheffield are included in this initiative.
- White Stuff’s venture with M&S began successfully in 2021, offering unique designs now accessible in more regions.
- The expansion includes strategic steps towards increasing standalone stores, including a new flagship store in Liverpool.
White Stuff, a renowned retailer for women’s, men’s, and children’s wear, continues to broaden its successful collaboration with Marks & Spencer by announcing an expansion into 10 additional stores across the UK. The stores, which will feature curated selections of White Stuff’s seasonal collections, include key locations such as Southampton, Watford, and Sheffield. This initiative increases the number of M&S stores offering White Stuff product lines to a total of 20 by the end of the year.
The partnership between White Stuff and Marks & Spencer began in 2021. Since its inception, the collaboration has proven to be a substantial success, allowing White Stuff to reach new segments of the M&S customer base. Tap into the M&S online platform and physical stores has broadened the accessibility of White Stuff’s distinct designs across the UK.
Jo Jenkins, CEO of White Stuff, emphasizes the alliance’s success in attracting new customers through both physical and digital M&S platforms. ‘Expanding this partnership to a further 10 M&S stores reflects the growing demand for White Stuff’s unique designs across the UK,’ Jenkins states, highlighting the increasing popularity and demand for their product offerings.
Nishi Mahajan, Director of Third-Party Brands at M&S, acknowledges White Stuff as being integral to their portfolio, affirming the brand’s continued popularity. ‘White Stuff were one of the first clothing brands we introduced on our platform and continues to be loved by our customers,’ Mahajan notes, underscoring the brand’s significance in M&S’s transformation strategy.
Further to the store-in-store expansions, White Stuff is also focusing on increasing its brand visibility by opening more standalone stores throughout the year. Among these, a significant development is the opening of a new flagship store at the Liverpool One shopping center in Liverpool, which is part of White Stuff’s ongoing strategic growth efforts.
The expansion of White Stuff’s partnership with M&S, alongside its strategic plans for new standalone stores, marks a significant step in enhancing its market reach across the UK.
