Wyke Farms, a historic Somerset-based cheese producer, has unveiled a refreshed packaging design.
- Following a significant award win, Wyke Farms aims to align its identity with future growth ambitions.
- The redesign, undertaken by Big Fish, includes a new logo and emphasizes sustainability.
- Wyke Farms’ commitment to renewable energy was recognized with an Environmental Leadership Award.
- The company experienced strong financial growth, with a notable increase in profits and turnover.
Wyke Farms, a well-known cheese and butter maker based in Somerset, has announced a comprehensive rebranding effort. The family-owned company, with a legacy spanning over 160 years, has updated the packaging for its premium cheddar and butter ranges. This strategic move comes right after the company secured the Environmental Leadership Award at the Food and Drink Federation Awards, a testament to its continued commitment to sustainability.
The rebranding, executed by design and marketing firm Big Fish, includes a modernized logo that retains the heritage of the Wyke Farms brand while highlighting its founding date of 1861. This update follows a similar initiative in 2021 when the company revamped its Ivy’s Reserve brand. The new packaging is intended to align with Wyke Farms’ long-term growth strategy and communicate its core values more effectively to consumers.
Rich Clothier, the managing director and a third-generation member of the founding family, expressed that while Wyke Farms’ foundational values remain unchanged, the method of communicating them is being enhanced. He emphasized the company’s dedication to maintaining its legacy through innovation, particularly in sustainability—a critical element of their operations.
Wyke Farms’ award win highlights its leadership in sustainable energy use. The company has been praised for its renewable energy practices, sourcing all electricity and gas from biogas and solar energy. This energy is generated from farm and dairy waste, underscoring their commitment to environmental responsibility.
Financially, Wyke Farms has seen remarkable growth. The firm’s operating profits soared by 68.4% to £10.9 million for the year ending March 31, 2023. One of the key contributors to this success is their anaerobic digestion-based energy business, which generated substantial revenue through the sale of surplus green gas to the National Grid at record prices. Additionally, turnover increased by 20% to £149.5 million, showcasing the company’s robust performance in the competitive dairy industry.
Wyke Farms continues to exemplify leadership in sustainability and innovation, underpinning its storied legacy with modern growth strategies.
