A significant development marks the fitness landscape in Brierley Hill.
- XF Gym inaugurates its first location in the Black Country at Merry Hill.
- This venue encompasses a comprehensive 40,000 sq ft fitness hub.
- Key features include a dedicated area for women and wellness amenities.
- Merry Hill continues to evolve as a community-centric destination.
XF Gym has launched its first location at the Merry Hill shopping center in Brierley Hill, marking a significant entry into the Black Country’s fitness industry. The facility spans an impressive 40,000 square feet, solidifying its stance as a comprehensive fitness hub positioned within an anchor unit on the upper floor of the mall.
This new gym is designed to cater to diverse fitness needs, boasting a gymnasium, a women-only section, a fitness studio for varied classes, and wellness amenities such as a sauna and steam room. Chief Executive Laurence Benson emphasized their commitment to enhancing members’ lifestyles by stating, “We have a singular goal of helping our members live better, so we’re thrilled to have opened our doors and to start delivering on this commitment.”
In alignment with its expansion philosophy, the Merry Hill center underscores its role as a pivotal community destination by integrating health and wellness-oriented establishments. Graeme Jones, Executive Director at Merry Hill’s asset manager, Sovereign Centros, remarked on the strategic nature of this launch. “The launch of XF Gym is yet another example of how Merry Hill has evolved, taking its position as a focal point for the West Midlands to the next level,” Jones stated, highlighting XF Gym as a wellness-focused brand many can take pride in.
The introduction of XF Gym shortly follows the debut of the Australian retailer Harvey Norman, further establishing Merry Hill’s diversification into various sectors to enhance its appeal to the local population.
Merry Hill’s adaptability and strategic leasing decisions reflect its mission to accommodate evolving community needs. This vision ensures that new and diverse brands continue to find a home within its corridors, fostering a sense of pride and convenience for residents and visitors alike.
The launch of XF Gym at Merry Hill represents a strategic expansion in the fitness realm, enhancing community engagement and wellness.
