Gloucestershire Police have closed a manslaughter investigation following the death of a suspect who had been arrested in connection with a fatal Brazilian butt lift procedure. The investigation centered on the death of Alice Webb, a 33-year-old mother of five who died on September 24, 2024, after becoming unwell following cosmetic treatment.
According to a BBC investigation published in October, Jordan James Parke, 34, who had been known as the “British Lip King,” was arrested on suspicion of manslaughter related to Webb’s death. The BBC now reports that Parke died on Wednesday, leading authorities to close the criminal investigation. He had not been charged with any offense prior to his death.
Background of the Brazilian Butt Lift Investigation
Alice Webb reportedly underwent a non-surgical Brazilian butt lift procedure before her fatal medical emergency. The non-surgical version of this cosmetic treatment typically involves injecting dermal fillers or other substances to enhance the appearance of the buttocks, as opposed to the surgical procedure that involves fat transfer.
However, non-surgical BBL procedures have raised significant safety concerns within the medical community. These treatments, when performed by unqualified practitioners or using inappropriate substances, can lead to serious complications including embolism, infection, and tissue damage.
Rising Concerns Over Cosmetic Procedure Safety
The case highlights growing concerns about the regulation of cosmetic procedures in the United Kingdom. Additionally, it raises questions about the qualifications required to perform such treatments and the substances used in non-surgical enhancements.
Jordan James Parke had gained notoriety in the cosmetic industry and on social media for lip enhancement procedures. Meanwhile, the circumstances surrounding both deaths remain under investigation by the coroner’s office.
Medical professionals have increasingly warned about the dangers of seeking cosmetic treatments from practitioners without proper medical credentials. In contrast to surgical procedures performed in regulated medical facilities, non-surgical cosmetic treatments often fall into a regulatory gray area.
Legal and Medical Implications
The cosmetic treatment industry in Britain operates under varying levels of oversight depending on the procedure type. Furthermore, non-surgical treatments can sometimes be performed by individuals without formal medical training, creating potential safety risks for clients.
According to Gloucestershire Police, while the criminal investigation has been closed due to the suspect’s death, inquiries will continue on behalf of the coroner. The force confirmed that inquests into both Alice Webb’s death and Jordan James Parke’s death will proceed.
These inquests will examine the circumstances surrounding both deaths and may provide recommendations for preventing similar tragedies. Additionally, the coroner’s findings could influence future discussions about cosmetic procedure regulations and safety standards.
Impact on the Cosmetic Industry
The tragedy has renewed calls from safety advocates for stricter regulation of cosmetic procedures and practitioners. Several medical organizations have previously advocated for mandatory licensing requirements and training standards for anyone performing cosmetic treatments.
The case also underscores the importance of thorough research when considering any cosmetic procedure. Prospective clients are advised to verify practitioner credentials, ensure treatments are performed in appropriate medical settings, and understand potential risks.
The inquests into both deaths are expected to be scheduled in the coming months, though specific dates have not yet been announced. The findings may provide important insights into the safety of non-surgical cosmetic procedures and could potentially lead to recommendations for enhanced industry regulation and oversight.













