Asos and Adidas have teamed up for a unique fashion collection crafted in just three weeks, showcasing the agility of modern production.The collection, embodying Adidas’s sporty…
Browsing: Adidas
Nike’s CEO Elliott Hill emphasizes a renewed focus on sports to drive its turnaround strategy.The brand has been criticized for becoming too promotional and deviating from…
An investigation into tax evasion has led to raids at a major sports brand’s German headquarters, covering customs and sales tax concerns.The European Public Prosecutor’s Office…
Sports Direct has unveiled its 2024 Christmas ad campaign, “new traditions start here,” featuring legendary athletes and a fresh festive theme.The campaign stars renowned personalities including…
Paul Nichols and Stew Wells have launched ‘Filthy,’ a creative studio integrating exceptional video production and strategic expertise.Combining decades of industry experience, Filthy aims to deliver…
Adidas and Kanye West, who goes by Ye, have concluded all legal disputes.The resolution follows a series of lawsuits stemming from Adidas ending their partnership in…
Adidas has revised its profit forecasts upward due to remarkable sales performance over recent months. This adjustment reflects a better-than-anticipated financial showing that surpassed Wall Street…
Adidas has reported a remarkable increase in its third-quarter profits, marking a 46% surge compared to the previous year.The sportswear giant achieved a 14% rise in…
Adidas has once again elevated its financial outlook for the year following a remarkable third-quarter performance.The brand recorded a significant 46% surge in operating profit, largely…
Under Armour has strengthened its leadership by appointing Franck Denglos, a seasoned Adidas veteran, as Vice President of Commercial for EMEA.Denglos officially joined the Under Armour…