John Lewis executive, Peter Ruis, sets an ambitious goal to double the company’s fashion revenue, leveraging market changes.With only two department stores left on Oxford Street,…
Browsing: Never Knowingly Undersold
John Lewis unveils a new campaign, reviving their historic ‘Never Knowingly Undersold’ price promise, a tradition spanning a century.The campaign includes television and print ads, crafted…
John Lewis unveils its centennial campaign celebrating ‘Never Knowingly Undersold.’The campaign marks a return to the pledge withdrawn two years ago.The 90-second ad journeys through a…
Toy retailer The Entertainer has lightheartedly ridiculed John Lewis’s price match efforts on social media.The Entertainer posted a humorous tweet questioning John Lewis’s ability to match…
John Lewis Partnership anticipates significantly higher profits this year, marking a positive shift in its financial trajectory.The company’s pre-tax losses have narrowed substantially, with sales seeing…
John Lewis’s relaunch of the ‘Never Knowingly Undersold’ pledge sparks significant customer interest, according to new boss Peter Ruis.The price match promise, previously dropped in 2022,…
John Lewis has reinstated its price pledge ‘Never Knowingly Undersold,’ pleasing numerous stakeholders.The pledge now includes major online retailers like Amazon, expanding its reach.This decision follows…
John Lewis is reintroducing its historic ‘Never Knowingly Undersold’ pledge, promising price matching with 25 competitors.The pledge, originally established in 1925 and paused in 2022, formally…