McCann Content Studios has been appointed as the social agency for McCain in the UK and Ireland, following a competitive pitch.This new partnership signifies McCain’s commitment…
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TK Maxx’s Christmas 2024 ad brings back its charming ‘Festive Farm’ characters, delighting audiences with their stylish holiday adventures.The advertisement features beloved characters such as Lil’…
The Financial Conduct Authority (FCA) launches a stringent crackdown on social media influencers promoting financial products without proper authorization.Amid rising concerns, the FCA calls attention to…
Viral ‘shopping hauls’ have escalated online returns, incurring significant costs for retailers annually.A trend on social media is prompting increased returns, costing near £7bn in unwanted…
The implementation of the Online Safety Act is set to bring significant changes for social media firms, especially concerning compliance and safety measures.Dame Melanie Dawes, CEO…
Social media influencer Yung Filly has been arrested in Australia, leading to significant consequences for brand collaborations.Heinz and German Doner Kebab (GDK) have removed their social…
The UK government recently addressed Elon Musk’s absence from an investment summit, highlighting his usual avoidance of such events.Technology Secretary Peter Kyle clarified that Musk’s non-attendance…
Elon Musk’s platform X, formerly known as Twitter, has withdrawn Unilever from its lawsuit. The social media company had sued several consumer goods conglomerates, alleging a…
Matalan’s new Halloween campaign, crafted by McCann Manchester, embraces the joyful chaos of the season, with a special focus on family-themed fun and convenience.Running until the…
In a strategic move, Waitrose partners with pop sensation S Club to highlight its premium No.1 range, captivating audiences with a nostalgic twist.Waitrose has launched a…