Tesco has announced significant advancements in its retail media offerings, emphasizing a strategic push to enhance advertiser capabilities.The introduction of video advertising on Tesco’s website and…
Browsing: The Trade Desk
Tesco is advancing its retail media strategy by expanding its partnership with The Trade Desk, integrating first-party data to target audiences effectively.By leveraging Tesco’s Clubcard data,…
Tesco has strengthened its alliance with The Trade Desk, tapping into Clubcard data for advertising scope.This collaboration offers brands refined control over ad campaigns via the…