Coopah, an AI-driven run coaching app, has successfully secured £1.5 million in funding, marking a significant step for the company.
- The funding round is supported by notable figures including Alistair Brownlee MBE and sports agent Ricky Simms.
- Coopah appoints Gareth Nettleton as its new Chief Marketing Officer to spearhead growth.
- The app aims to reduce the 58% runner dropout rate by offering personalized training and community support.
- The investment will enhance Coopah’s core product and expand its reach in the running community.
Coopah, the AI-powered run coaching platform, recently announced the successful acquisition of £1.5 million in funding. This financial boost is supported by influential sports figures, including Alistair Brownlee MBE and renowned sports agent Ricky Simms.
Founded in 2022, Coopah’s primary mission is to assist runners in achieving their goals and curtail the high dropout rate seen among new runners. The app focuses on personalized training programs and supportive community-driven features.
With the appointment of Gareth Nettleton as Chief Marketing Officer, Coopah aims to bolster its marketing strategies and further its outreach. Nettleton, formerly of Strava, is poised to bring his expertise in athlete engagement to Coopah’s expanding user base.
The company’s CEO, Dan Strang, expressed enthusiasm about the future, highlighting the potential to reach millions of existing and new runners globally. He stated, “We can’t wait to show the 500 million existing runners and the thousands that start running every day, the power of Coopah.”
Recognizing the importance of physical and mental well-being, Gareth Nettleton remarked, “Running is one of the things we believe can have a huge impact on that crisis. It is medicine for both body and mind.”
The newly acquired funds, led by notable investors such as Redrice Ventures and Active Partners, will be directed towards product enhancement and marketing expansion. Coopah plans to utilize AI technology to make its training plans smarter and more adaptive.
The app is currently available on major platforms for an annual or monthly subscription fee, making it accessible to a broad audience.
Coopah’s recent funding is a follow-up to a pre-seed round backed by London Marathon Events, which has since cemented Coopah as the official training partner for the TCS London Marathon. This partnership aligns with the app’s goal to harness the collective drive within the running community.
This substantial funding represents a promising future for Coopah, offering potential to revolutionize the running experience for athletes worldwide.
