A revolutionary app, Where You At, has secured significant pre-seed funding to improve safety in nightlife venues.
- The app leverages indoor mapping and Bluetooth mesh networks to help users navigate crowded venues even without phone signals.
- Founded by Tamzin Lent, the platform was inspired by personal experiences of losing friends and facing safety issues while out.
- Where You At collaborates with various hospitality venues across the UK to enhance customer and venue safety.
- Recent investments will fund new features like a video heatmap and meeting point options for users.
In an era increasingly focused on enhancing safety for night-time revellers, Where You At emerges as a groundbreaking tool. The London-based startup has successfully raised £2.5m in pre-seed funding to advance its innovative platform. By employing indoor mapping technology and Bluetooth mesh networks, the app allows users to traverse congested nightlife venues even without a phone signal, offering a significant upgrade in personal safety.
Founded in 2020 by Tamzin Lent, Where You At addresses the common plight of losing track of friends or facing insecurity in crowded places. Lent, motivated by her experiences on the dance floors and unfortunate incidents of assault, has created this app to empower individuals to enjoy nightlife safely. The app’s ability to maintain connection within venues, despite poor phone signals, represents a considerable technological advancement.
The app collaborates with multiple hospitality venues throughout the UK, including well-known names like Drumsheds, Night Tales, XOYO, and E1, with operations spanning cities such as Sheffield, Essex, London, Cardiff, and Nottingham. Its purpose is to link users with their peers, thereby ensuring everyone stays connected even in bustling environments. James Slater, venue operations manager at Nottingham’s The Level, commends the app for its ability to enhance both customer and venue safety.
The significant investment into Where You At was led by Tony Mallin, the founder of Star Capital, alongside contributions from noteworthy figures such as former Colgate-Palmolive CEO Ian Cook and Founders Forum chief executive Carolyn Dawson. This capital will facilitate the addition of new functionalities, including a replayable video heatmap for venue operators and a meeting point feature which allows friends to coordinate meeting locations in crowded spaces.
With its successful funding round, Where You At is set to transform nightlife safety through cutting-edge technology.
