PolyBox, a marketing analytics firm, has received a crucial grant from Innovate UK, positioning itself for growth.
- The Newcastle-based company employs advanced AI tools for real-time data integration across diverse platforms like Google and Meta.
- Founded by Newcastle University graduates, PolyBox plans to enhance its model with third-party open-source data.
- The funding is part of the Innovate UK Creative Catalyst initiative, supporting innovative and creative enterprises.
- Co-Founder Nikolaos Benopoulos expressed enthusiasm for the opportunities the grant brings to expand PolyBox’s capabilities.
PolyBox, a marketing analytics firm based in Newcastle, has been awarded a pivotal grant from Innovate UK, setting the stage for further expansion and operational enhancements. Utilizing cutting-edge AI technology, PolyBox facilitates marketing agencies in obtaining real-time insights into campaign performance by seamlessly integrating data from major platforms such as Google and Meta. This capability not only allows for an instant overview of campaign effectiveness but also automates report generation, optimizing client servicing processes.
The company was founded by Newcastle University alumni Rojin Yarhmadi and Nikolaos Benopoulos, who have swiftly steered it towards innovation and competitiveness in the digital marketing landscape. With the newfound financial support, PolyBox intends to incorporate third-party open-source data into its existing framework, thereby broadening the scope of analytics and enhancing the comprehensiveness of its evaluations.
This financial boost comes under the Creative Catalyst scheme initiated by Innovate UK, a government-backed fund designed to accelerate the growth of nascent and noteworthy creative enterprises. The scheme boasts a £10 million fund, allocating grants up to £50,000 to promising ventures like PolyBox, aiming to bolster investment in creative talents.
In light of securing this grant, Nikolaos Benopoulos, CMO and Co-Founder, conveyed his excitement, stating, “We are so excited to have the support of Innovate UK. We really think with this grant we can actualize our plans and hopes for what we want to build. The abilities and power that we can harness through this technology can really push the boundaries of what is considered possible in the marketing industry.”
This grant marks a significant milestone for PolyBox, paving the way for innovative growth in marketing analytics.
