Poppy Gustafsson, co-founder and former CEO of Darktrace, has been appointed the UK’s new investment minister, aiming to strengthen ties with global businesses.
- Gustafsson’s role will involve promoting the UK as a favorable destination for business investments and attracting global investors.
- The government is expanding its Office for Investment, collaborating with various entities to provide a unified approach in supporting investors.
- Gustafsson expressed her enthusiasm for showcasing the UK’s potential for business growth based on her experience.
- This appointment aligns with the government’s strategy to prioritize economic growth and support business development in the UK.
Poppy Gustafsson, recognized for co-founding Darktrace and leading it as CEO since 2016, has been appointed as the UK’s investment minister. This strategic move by the government aims to leverage her extensive experience in the tech sector to enhance the UK’s appeal to international investors.
Gustafsson will oversee the revamped Office for Investment, which aims to provide comprehensive support to both local and international investors. This initiative is part of the government’s broader strategy to create a more efficient and accessible investment landscape.
The Office for Investment is set to expand, integrating efforts from Her Majesty’s Treasury, the Department for Business and Trade, and the Prime Minister’s office into a cohesive unit. This expansion aims to simplify the processes for investors, offering bespoke services tailored to navigate the UK’s planning and skills environment.
In a statement, Gustafsson highlighted her firsthand experience in the UK’s business landscape, expressing her excitement about promoting the nation as an ideal business hub. Her expertise is seen as crucial in attracting valuable investments that bolster the UK economy.
Jonathan Reynolds, Secretary of State for Business and Trade, emphasized that Gustafsson’s practical experience in growing an international business will be instrumental in driving Britain’s economic ambitions forward, ensuring a focus on the needs of businesses to thrive.
Poppy Gustafsson’s appointment as the UK investment minister is a pivotal step towards strengthening the country’s global business relationships.
